IGA

BEFORE WE READ:

  1. Play an online game, such as bloxorz.
  2. Did you notice any ads? What did you see?

READING:

In-Game Advertising at Wikipedia

  1. What is IGA?
  2. How is it different to ADVERGAMING?
  3. What is IGA worth?
  4. What was the first instance of IGA?
  5. How is it displayed?
  6. Advantages of IGA?
  7. How are IGAs similar to movie product placements?
  8. How are IGAs shown in games?
  9. What is the difference between STATIC and DYNAMIC IGAs?
  10. What are “freemium” and “free-to-play” games?
  11. What are PAY-TO-PLAY games?
  12. Who appears to be the TARGET AUDIENCE?
  13. What are some of the challenges of using IGAs for advertising companies?

AFTER READING:

  1. What is your reaction to IGA?
    1. What is your opinion of these types of ads?
    2. Do they bother you?
    3. Are they an acceptable trade-off for getting access to the games?
  2. Do you think it is effective? Have you noticed them in your console games? 
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