BEFORE WE READ:
- Play an online game, such as bloxorz.
- Did you notice any ads? What did you see?
In-Game Advertising at Wikipedia
- What is IGA?
- How is it different to ADVERGAMING?
- What is IGA worth?
- What was the first instance of IGA?
- How is it displayed?
- Advantages of IGA?
- How are IGAs similar to movie product placements?
- How are IGAs shown in games?
- What is the difference between STATIC and DYNAMIC IGAs?
- What are “freemium” and “free-to-play” games?
- What are PAY-TO-PLAY games?
- Who appears to be the TARGET AUDIENCE?
- What are some of the challenges of using IGAs for advertising companies?
- What is your reaction to IGA?
- What is your opinion of these types of ads?
- Do they bother you?
- Are they an acceptable trade-off for getting access to the games?
- Do you think it is effective? Have you noticed them in your console games?