Tag Archives: blockbusters

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Case Study 2012: John Carter

Disney projects $200 million “John Carter” loss


March 20, 2012

LOS ANGELES (Reuters) – Walt Disney Co shares fell 1 percent in after hour trading on Monday after the company said it expects mega-budget science-fiction movie “John Carter” will lose about $200 million in the current quarter.

The company issued the forecast in a statement that projected the studio division would report an overall operating loss of $80 million to $120 million in the fiscal second quarter that ends March 31.

Disney shares dropped about 1 percent to $43 in after-hours trading from an earlier close of $43.44 on the New York Stock Exchange.

So far, the film about a former military captain who is transported to Mars, has generated $184 million in ticket sales worldwide. That is far shy from the audience needed to earn back the movie’s estimated $250 million production budget, plus tens of millions more that Disney spent on advertising.

Even before the movie opened, Wall Street analysts had projected “John Carter” would lose tens of millions of dollars as industry tracking showed little interest in the film.

“John Carter” opened on March 9 and took in about $30 million over its first three days at U.S. and Canadian theaters, finishing the weekend in second place behind family film “The Lorax.”

(Reporting By Lisa Richwine; editing by Andre Grenon)

Here is the Box Office Mojo page for John Carter.

Work for: Monday, Feb. 13, 2012

Hi everyone. Unfortunately, I have to attend another meeting today

Here is your work for today, please and thankyou.


Please answer the following questions:

1. Approximately how many movies do you watch per month:

  1.  in the theatres?
  2. on TV (satellite, pay-TV, etc.)
  3. VHS, DVD or Blu-Ray?
  4. online?
  5. using Netflix?

2. Do you usually watch movies:

  1. alone?
  2. with friends?
  3. with family?

3. Can you name TWO reasons why you watch movies?

a. Please brainstorm MUSIC, TOYS, SAYINGS, TV SHOWS, MOVIES, CLOTHING, VIDEO GAMES, etc. that was very popular when you were in grade school. These are things that ‘everyone had to have’ or wanted to have. Try to brainstorm at least 5 if you can.

a.  Please brainstorm a list of ACTORS that you predict earn the most money for each movie they make.


JOB #4: Movie on IMDB
a. Please visit www.imdb.com.

  1. Please investigate your TOP 5 – 10 favourite movies. This time, aim to discover the GENRE of each of them. Is there a pattern?

JOB #5: Movie Promotions
a. Please brainstorm the typical ways that movies are promoted. In other words, how do movies ‘get the word out there’ that their movie is coming out?

b. Please type “The Avengers movie promotions” to see if there are any movie promotions already out for this movie.

Thank you!
Mr. Cooke

Work for: Thursday, Feb. 9, 2012

Hi everyone. I had to attend a meeting today

Here is your work for today, please and thankyou.

JOB #1:
a. Please brainstorm your TOP 3 favourite GENRES of movies (action, romantic comedy, etc)

JOB #2: Rotten Tomatoes Scavenger Hunt
a.  Please visit Rotten Tomatoes (www.rottentomatoes.com) and look for the following information:

  1. Write down THREE movies that are in movie theatres right now and the TOMATO SCORE each one received. What is your reaction to that score? Why?
  2. Write down THREE movies that are opening this week or next.
  3. Write down the TOP 3 DVD rentals this week and the TOMATO SCORE each one received. What is your reaction to that score? Why?
  4. Look for one MOVIE NEWS item. Choose one that is about something you are interested in and write down ONE or TWO details about that news item.
  5. Find the section that shows movies that are coming out in MAY, JUNE, JULY or AUGUST. Please write down THREE movies that are coming out at that time.

JOB #2: Scavenger Hunt for IMDB
a. Please visit www.imdb.com.

  1. Watch a trailer (or 2 or 3) of movies that are coming out soon but also ones that are coming out starting in May.
  2. Choose your favourite movie in IMDB and find THREE FACTS about your movie that you think might be interesting and please write them down to share with others.

JOB #3: Box Office Mojo Scavenger Hunt
a. Please visit www.boxofficemojo.com

  1. Please investigate ONE current movie and look for THE BUDGET (how much it cost to make) as well as the LIFETIME GROSS (how much money the movie has made worldwide).
  2. Please investigate your FAVOURITE movie and look for THE BUDGET (how much it cost to make) as well as the LIFETIME GROSS (how much money the movie has made worldwide).

Thank you!
Mr. Cooke




The Avengers Trailer

Coming May, 2012…

Thursday, Sept 22, 2011

Unfortunately, this cold is really hanging on…

Here are some jobs for you to do today, please and thank you.

JOB #1:

Think about the concept of HYPER REALITY.

  1. Why would audiences want to see HYPER REALITY? What do we, the audience, ‘get out of it’?
  2. EXTRA TRICKY QUESTION: Does  that say something about human nature? What is it?

JOB #2:

Go to Rotten Tomatoes and find and watch some trailers of action movies that have come out recently or are coming out in the future. Your challenge is to find 5 examples of HYPER REALITY.

JOB #3:

Think about SPECIAL EFFECTS. Now try to make the connection to the TOP 10 ALL-TIME MONEY-MAKING MOVIES.

  1. How many special effects are in these movies: none, a little, some, a lot, or tons? Why do you think that is?
  2. STUMPER QUESTION: Again, what does that say about us as human beings or our society in general?

JOB #4:

CHALLENGE QUESTION: Think of SILVER CITY cinema. Can you answer the following questions about that cinema:

  1. What food services do they provide in Silver City? (Include traditional and non-traditional movie snacks.)
  2. What typical services does a movie theatre provide for us, the audience?
  3. How does Silver City go BEYOND the usual services to make it a unique movie-going experience? (Think of the seats, the ceilings, the number of employees, etc.)

Work for: Wednesday, Sept. 21, 2011

The cold caught up with me… Ugh.

Here is your work for today, please and thankyou.

JOB #1:

Now that we have looked at both Old School and New School, let’s see if we can pick them out in some movie clips.

Today’s filmmakers usually can’t afford to have their entire movie made using CGI like Avatar. Instead, they may use a combination of Old School and New School techniques to achieve a certain look or effect. See if you can tell when the switch happens in the following clips. (In other words, what is ‘real’ because it was made and what was computer-generated?)

In this scene from Jurassic Park 2, a T-Rex attacks a downtown street. How did they achieve the following scenes: Old School, New School, or a combination of the two?

  1. The T-Rex attacking the bus?
  2. The bus crashing through the movie store window?
  3. The guy being eaten outside the window?
  4. The woman holding the baby dinosaur?

Here’s another tester:


This is a scene from X-Men 2 where Nightcrawler attacks the President of the United States in the White House. How did they achieve the following scenes: Old School, New School, or a combination of the two?


  1. The tail that appears behind him right at the beginning?
  2. The agents getting kicked and then flipping?
  3. The thousands of gunshots?
  4. The bluey-black smoke stuff when Nightcrawler disappears and then reappears?
  5. The view going through the door’s peep hole?

In your assignment and on your test, you need to be able to demonstrate your understanding by answering the following way:


“I know that the look of Nightcrawler (his face, teeth, eyes, etc.) is most likely Old School effects because it appears to me that the actor is actually wearing that makeup and it is not computer generated. In addition, the actor is wearing fake teeth as well as contact lenses which are Old School because they are actual ‘items’ that were attached to the actor’s body as opposed to adding it in with computers after the movie was made.”

Please write TWO of your answers in this fashion, please and thankyou.

JOB #2:

Please look at the tabs at the top of this web site, look under BLOCKBUSTERS for the sub-tab titled HYPER REALITY. Please write down the notes you find there (feel free to write them in your own words).